(For Tuesday, May 30, 2006)
I gotta hand it to Jollibee...they know what kids want. And they know what parents are willing to shell out. Granted, they didn't invent the kiddie meal phenomenon, but they are milking it to the hilt here.
Yesterday I was with a 4-year old girl. As she was eating a to-die-for chocolate cupcake with thick, rich icing on it, I asked her what her favorite food in the world is. Her answer: fried chicken and rice. Instinctively, asked, "Does it have to come with a toy?" She nodded "yes" enthusiastically.
In a recent seminar that I attended, I learned that kids in very poor families look at Jollibee as their Toy Kingdom (the local version of Toys 'R Us) and proudly display their prized Kiddie Meal toys at home.
I must admit that I do find Jollibee's Chicken Joy quite delicious; so much that I don't mind finishing up after Miguel when we order a kiddie meal. It's one of the few dishes that he eats with gusto. At least I know that he likes the food and the toy. 
So here's a photo of the Wolverine Disc Launcher that I bought at the Jollibee drive-through late last night. Because I promised my son that I would get it.
My officemate who's a bigtime action figure collector (think Toy Kingdom collectibles) pointed out that McDonald's makes better toys than Jollibee. And you know what? He's right. Some of the Jollibee stuff turned out to be duds, quality-wise. It has to do mostly with misaligned parts and poor connecting joints. But 80% of the time you'll find me driving over to Jollibee. Because my son asks for it.
Now that's what I call successful marketing.
29/100
Wednesday, May 31, 2006
Bee happy
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2 comments:
i agree. mcdo has the better toys and the more successful promos. i completed the winnie-the-pooh puppet collection by buying happy (breakfast) meals--for myself! my other favorite was the hello kitty stuffed toy happy meal--i think to date, that was the most successful ever. they ran out of stock in only a couple of days. i was only able to get one.
My favorite McDo Happy Meal promo was the Sega gameboy collection...we acquired all 7! They were way cool!
On any given day, you could NEVER get me to eat a burger, but for that entire Happy Meal promo I probably downed three :)
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